En una medida audaz para desafiar el dominio de Google en el mercado de los motores de búsqueda, Microsoft ha anunciado que utilizará ChatGPT, un potente sistema de generación de lenguaje natural (NLG), para mejorar su motor de búsqueda Bing. ChatGPT, desarrollado por Microsoft Research, es un modelo de aprendizaje profundo que puede generar texto coherente y atractivo basado en una entrada determinada.
Microsoft says ChatGPT will improve Bing’s ability to understand complex queries, provide relevant answers and offer personalized suggestions.
According to Microsoft, ChatGPT will be integrated into Bing’s core architecture, allowing it to leverage the model’s previously trained large-scale knowledge and tune it for specific domains and tasks.
For example, ChatGPT will be able to generate web page summaries, news article headlines, image captions and code snippets. ChatGPT can also generate content such as poems, stories, essays, songs and celebrity parodies on demand.
Microsoft expects ChatGPT to give Bing a competitive advantage over Google, which has been using its own NLG system, BERT, since 2019. BERT, which stands for Bidirectional Encoder Representations of Transformers, is a neural network that can process natural language from both sides.
and appropriate contexts. BERT has been shown to improve Google’s accuracy and relevance when answering queries, especially those involving natural language understanding.
However, Microsoft argues that ChatGPT is superior to BERT in several respects. First, ChatGPT is more flexible and creative than BERT, as it can generate text from scratch rather than simply selecting the best option from a predefined list.
Second, ChatGPT is more conversational and engaging than BERT, as it can mimic human speech patterns and tones. Third, ChatGPT is more adaptive and scalable than BERT, as it can learn from new data and domains without requiring extensive retraining.
Microsoft expects ChatGPT to not only boost Bing’s performance and popularity, but also create new opportunities and experiences for its users. For example, ChatGPT will enable Bing to offer interactive chat modes for a variety of purposes, including education, entertainment, health, travel and shopping. Users will be able to chat with Bing as if they were talking to a friend or an expert and get personalized and helpful answers.
In addition, ChatGPT will enable Bing to generate rich and diverse content for its users, such as poems, stories, essays, songs and celebrity parodies. Users will be able to request such content by simply typing in keywords or phrases.
Microsoft believes ChatGPT will revolutionize the way people use search engines and interact with information. By harnessing the power of NLG, Microsoft aims to make Bing more than just a search engine: an intelligent and creative companion that can understand, help and entertain its users.
