Microsoft is not giving up on its own hardware products, even after the failure of its Surface line of tablets and laptops. The company has partnered with Incase, a leading manufacturer of protective cases and accessories, to launch a new range of Microsoft-branded PC accessories that aims to appeal to both consumers and professionals.
The new products include a wireless mouse, keyboard, webcam, headset and docking station, all featuring the Microsoft logo and sleek design. The accessories are compatible with Windows 10 devices, as well as Macs and Chromebooks. They also come with Incase’s exclusive protective features, such as shock-absorbing materials, water-resistant fabrics and non-slip grips.
Microsoft says the new accessories are designed to enhance productivity, creativity and collaboration, while offering style and durability. The company says it has worked closely with Incase to ensure that the products meet the highest standards of quality and performance. The accessories are available in a variety of colors and sizes and can be purchased individually or in bundles.
The launch of the new accessories comes as Microsoft faces increasing competition from Apple, Google and other tech giants in the PC market. Microsoft has struggled to gain traction with its Surface devices, which have been plagued by technical problems, low sales and negative reviews. The company has also been criticized for its lack of innovation and vision in its hardware strategy.
By partnering with Incase, Microsoft hopes to revive its brand image and reputation in the PC space and attract new customers who value functionality and aesthetics. The company also expects to leverage Incase’s expertise and experience in the aftermarket and benefit from its loyal customer base.
The new Microsoft-branded PC accessories are now available on the Incase website as well as the Microsoft online store. They will also be sold at select retailers in the coming weeks. Prices range from $49.95 for the mouse to $199.95 for the docking station.
If you love Microsoft’s PC accessories, we have great news for you: they’re not going away, despite the company’s decision to stop making them last April.
That’s because Incase, a leading manufacturer of notebook accessories, has stepped in to revive Microsoft-branded products. Incase’s parent company, Onward Brands, has entered into an agreement with Microsoft to license the rights and intellectual property to its product portfolio.
This means that Incase can continue to produce PC accessories with the same design and quality as before, “ensuring that the products remain true to the favorites consumers enjoy and trust,” according to the companies.
“Incase will manufacture and distribute a wide range of Microsoft accessory products, including keyboards, mice, webcams, headsets and speakers,” the accessory maker said. This includes popular items such as Microsoft’s ergonomic Sculpt keyboard and modern webcam.
