Microsoft adjusts Bing image builder after Disney complaint

Microsoft ha anunciado que realizará cambios en su herramienta Bing Image Creator, que permite a los usuarios generar imágenes realistas a partir de descripciones de texto, tras recibir una queja de Disney. El gigante del entretenimiento afirmó que la herramienta estaba infringiendo sus derechos de propiedad intelectual al crear imágenes de sus personajes y marcas comerciales sin permiso.

Bing Image Creator, which was launched earlier this year, uses a deep learning model to synthesize images from natural language inputs. Users can type any phrase or sentence and the tool will attempt to produce a corresponding image. For example, typing «a blue car with a red roof» will generate an image of such a car.

However, some users have been using the tool to create images of fictional characters and scenarios from popular movies, books and games. This has raised concerns about the possible violation of copyright laws and the ethical implications of generating fake or misleading images.

Disney, which owns some of the world’s most recognizable and valuable intellectual properties, including Marvel, Star Wars and Pixar, sent a cease-and-desist letter to Microsoft last week, demanding that the company stop allowing users to create images of its characters. and trademarks using Bing Image Creator. Disney argued that the tool was damaging its brand reputation and revenue by allowing unauthorized and unlicensed use of its intellectual property.

Microsoft responded by saying it respects the rights of content creators and will update its Bing Image Creator tool to prevent users from generating images of copyrighted material. The company said it will use a combination of artificial intelligence and human moderation to filter out any infringing input and output. Microsoft also said it will add a disclaimer to the tool, stating that the images generated are not endorsed by or affiliated with any third party.

Microsoft said it expects the changes to address Disney’s concerns and that it will continue to offer Bing Image Creator as a free and fun service for users who want to explore their creativity and imagination.

Microsoft updates Bing image builder after Disney meme controversy

Microsoft recently updated its Bing Image Creator, a tool that allows users to generate realistic images from text descriptions, after it was used to create fake Disney movie posters featuring people’s mascots.

The trend started on social media, where users asked the image creator to produce a movie poster in the style of Disney’s Pixar studio, using a brief description of their mascot as an input. The results were surprisingly convincing and many users shared their posters online with humorous captions and titles.

However, not everyone was amused by the meme. Disney, owner of Pixar, contacted Microsoft and expressed concern about the possible violation of its copyright and intellectual property rights. According to The Financial Times, Microsoft quickly responded by blocking the use of the term «Disney» in the image maker.

Bing Image Creator is part of Microsoft’s efforts to showcase its artificial intelligence capabilities and compete with other search engines such as Google. The tool uses a deep learning model called DALL-E, which was developed by OpenAI, a research organization co-founded by Microsoft. DALL-E can generate images from any text input, such as «a cat in a hat» or «a pineapple pizza.»

Microsoft says the image maker is intended for educational and entertainment purposes only, and that it does not endorse or support any misuse of the tool. The company also says it respects the rights of content owners and will honor any valid requests to remove or modify the generated images.

The Disney meme controversy is not the first time Bing Image Creator has generated some controversy. In January, some users discovered that the tool could generate offensive or inappropriate images based on certain data, such as racial slurs or sexual terms. Microsoft apologized for the incident and said it was working to improve the tool’s filtering and moderation mechanisms.

If you’re a fan of Disney Pixar movies, you may have heard about a new online tool that lets you create your own movie posters using artificial intelligence. The tool, called Image Creator, is part of Microsoft’s Bing search engine and allows you to enter a text description of an image and see what the AI generates.

However, it’s not all plain sailing for this fun and creative tool. Recently, some users noticed that the tool blocked the use of the word «Disney» in text descriptions, presumably to avoid legal issues or trademark infringement. This caused some frustration and confusion among users who wanted to make their own Disney-inspired posters.

Since then, Microsoft updated the tool to allow the word «Disney» again, but with some changes. Now, when you enter «Disney» in the text description, the AI will generate an image that looks more like a parody than an official poster. The word «Disney» will appear misspelled and blurry, and the overall image quality will be lower. This is probably Microsoft’s way of avoiding potential lawsuits from Disney while allowing users to have fun with the tool.

To test this, we decided to try making our own Disney Pixar poster using Image Creator. We entered the following text description, «An image of a brown chihuahua named Grace in the style of a Disney Pixar movie poster.» This is what the AI generated:

………

As you can see, the image is not very convincing as a Disney Pixar poster. The word «Disney» is spelled «Dixney» and is blurred, and the font and text style are different than usual. The chihuahua looks cute, but not very realistic or animated. The background is also very plain and generic.

We think this is a smart and fun way for Microsoft to address the issue of using «Disney» in their tool. It shows that they respect Disney’s intellectual property rights, but also want to give users creative freedom and entertainment. It also adds an element of surprise and challenge to the tool, as you never know what kind of image you will get when you enter a text description.

What do you think of this tool and Microsoft’s solution? Have you tried making your own Disney Pixar posters using Image Creator? Share your thoughts and creations with us in the comments below!